Website | Design | UI/UX | Responsive | Interaction Design
Responsible for planning and designing for Website Design. As Creative Group Head I lead and overlooked overall project right from design, HTML, backend, pre-launch/post collateral, pre-launch/ launch/ post launch social media work at Hungama Digital Services in 2016/17.
Uploaded images are mockup which was created for mockup. After client's approval there were few changes done till the final website version which went live in Jan 2016. Currently website which we created is off-line.
M&M Ltd., India's leading SUV manufacturer, launched the Mahindra KUV100 for the young audience. The KUV1OO highlighted features of the car in a parallax website, enhancing the cutting-edge features with a walkthrough of the interior as well as the exterior.
STRATEGY
Since Mahindra stepped into a new segment, the design and interface of the website had to focus on all the new features displaying the car in a unique manner.
CONCEPT
We wanted to keep the website minimalistic and not text-heavy. Varun Dhawan was placed on the home page to get more attention of the young and restless, once we had their focus on the page, the next step was to share the information smartly over the website. This website was made to be neat, classy, clutter-free, user-friendly and device compatible.
EXECUTION
A unique HTML 5 website was created, featuring Varun Dhawan and the vehicle upfront. We provided a journey to the users where they could easily see different perspective of the vehicle just by scrolling down the page. We chose to showcase important features by blending in visual detailing of the car with its utility and backing up with precise text.
The overall presentation of the website had the taste of the young audience, which was put in an adventurous way, and simultaneously make it look majestic!
This was a vertical scroll website, where all main features were put upfront on the homepage, thereby making the user interface easy and simple.
Desktop Version of Website
BUYER'S GUIDE PAGE
OWNER'S GUIDE PAGE
GALLERY PAGE
NEWS PAGE
MODELS PAGE
DESKTOP VERSION WEBSITE DEMO
MOBILE VERSION WEBSITE DEMO