Art Direction | Application | Design | UI/UX | Interactive
Application was made for Mahindra Xylo Voice Command Technology. I participated in this project as Art Director at Hungama Digital Services in 2012/13. As Art Director I lead and over looked overall project right from design, backend, collaterals and social media work.
A Summary Statements
Mahindra was launching a Refreshed Xylo car in the market, with its muscular body and dynamic design lines, the Xylo has an SUV stance and wanted to create buzz in the online space.
The Application aimed to promote Voice Command Technology (VCT) which allows you to control the Xylo with mere words.
EXECUTION
Introducing the ‘Talk to Xylo’ Application, the unique app that let’s you discover the Xylo with your lips.
Based on the Xylo’s state-of-the-art technology, the app gives you a chance to experience this great feature.
Programmed to understand the Indian accent, it allows you to command everything; from turning on the wipers to locking your doors and turning up the music.
Awards and Recognition
SLIVER at IDMA 2013
BRONZE at ABBY Award 2013
BRONZE at ABBY Award 2013
BRONZE at Digital Crest Award 2013
Order of Merit at PMAA 2013
VIDEO OF MAHINDRA XYLO VCT APPLICATION